Chinese social media

You are reading the article “Wechat and Other Chinese Social Networks”. What is it about? As you may have guessed, here will be a very interesting, and most importantly, detailed review. WeChat, QQ, Qzone, Weibo, Youku and much, much more. Those who read the article to the end will receive two bonuses:

The first bonus is tips for creating an account and registering with WeChat;
The second bonus is 5 simple and useful phrases in Chinese.
Both bonuses are made in the form of short videos. Enjoy!

Read the article to the end, and you will understand the topic “Chinese Social Networks: Top 20 Popular”. You will not only learn about these twenty, but also understand how to use them to promote your products in the Chinese market in 2020-2021.

Content

  • Chinese social media: TOP10
  • Chinese social networks: social network in China Wechat / Wechat 微 信 in 2020
  • Features of Wechat 微 信: Wechat is the “king” of social networks in China!
  • Chinese social networks – Weibo / Weibo social network 微 博
  • Chinese social media in 2020: QQ social media
  • Chinese social network Qzone
  • Chinese social media: Youku 优 酷 social media in 2020
  • Chinese social media: social media Douyin 抖 音 in 2020
  • Chinese social networks: social network RenRen Network 人人 网
  • Social Media in China: Baidu Tieba Social Network 百度 贴 吧
  • Chinese social media: Zhihu social media 知 乎
  • Chinese social network Xiaohongshu 小红 书
  • Chinese social media: Kuaishou social media 快手
  • Chinese social media: BiliBili social media
  • Chinese Social Media: Next Five in 2020
  • Chinese social network Douban 豆瓣
  • Chinese social network Pengyou
  • Chinese social media: Tianya social media
  • Social media in China: Aliwangwang social media
  • Chinese social media: Xiachufang social media
  • conclusions

Chinese social media: TOP10

The modern world is hard to imagine without social networks. This has already become an integral attribute of human society. People are constantly on the Internet. Naturally, China is no exception. And even, on the contrary, the Chinese like no other people on Earth love to use social.

Naturally, Chinese social networks have their own. Chinese Internet users also chat in chats, discuss the latest news or plans for the weekend. Likewise, they leave comments under interesting publications, make reposts. Photos are also posted on the Internet.

Reference:
As of December 2017, there were 772 million Internet users in China. Those. 56% of the country’s residents already had access to the Internet. For comparison, the global average is 52%. In Asia – 47%. The annual growth in the number of Internet users in China is approximately 6%. The growth continues now.

Let’s continue. According to the latest data, in China, 95% of users have a high-speed Internet connection. Only three companies in China provide Internet connectivity services.

These companies are China Telecom (48% of the market), China Unicom (16%) and China Mobile (11%). Besides Internet connection, they also provide mobile communication services. In big cities, you can see Internet cafes. In Chinese, they are called 网吧, pinyin wǎngbā.

Now you understand the scale and level of development of the Internet in China. Further, I suggest that you familiarize yourself with the TOP 10 Chinese social networks. Go!

Chinese social networks: social network in China Wechat 微 信 in 2020

One of the most popular social networks in China is, of course, WeChat. WeChat is the name of a social network adapted for an international audience. And in English it is spelled as Wechat, i.e. “we are talking”.

Wechat is not only very, very popular in China itself, but also very common all over the world. In the TOP5 of the world’s social networks, you can also meet Wechat 微 信. The life of any Chinese is impossible to imagine without WeChat. Why?

Let’s understand this issue together. WeChat includes a large number of applications and various functions. What can you do with Wechat 信? The following is a simple listing of the main Wechat functions 微 信:

  1. Replenishment of the mobile phone balance;
  2. Bank loan repayment;
  3. Acquisition of stocks and bonds, investment in funds;
  4. Payment for utilities (hot water, electricity, gas, heating);
  5. Payment for landline telephone, services for wired Internet, cable TV;
  6. Gasoline fees;
  7. Toll tolls on toll expressways;
  8. Buying QQ coins;
  9. Payments to the pension fund, to the health insurance fund, to the public savings fund;
  10. Payment for all types of postal services;
  11. Consumer Protection Line;
  12. Buying train tickets, incl. for high-speed (whose speed is 300 km / h);
  13. Calling and paying for a taxi;
  14. Reservation and payment of a ticket for an intercity bus;
  15. Booking and paying for air tickets;
  16. Shopping in online stores and online platforms (京东 购物);
  17. Ordering food to your home or office;
  18. Buying tickets to cinemas;
  19. Ordering goods and services based on reviews (大众 点评);
  20. Hotel reservation (both in China and abroad);
  21. Joint shopping service;
  22. Online shopping for women;
  23. Online service of last minute sales;
  24. Swap meet;
  25. Rental of property;
  26. Appeal to courts of general jurisdiction;
  27. Legal services;
  28. Contacting notary offices;
  29. Anti-epidemiological center;
  30. Charity.

Features of Wechat 微 信: Wechat is the “king” of social networks in China!

What do you think of this Chinese social network now? There is absolutely everything, everything that is needed for the life of a simple and not very simple person. Is not it? For comparison, all these functions correspond to the following social networks and online services, websites in Europa:

  • Facebook;
  • Paypal;
  • Uber;
  • DHL;
  • ApplePay;
  • ArentHome;
  • Online marketplace Amazon, Ebay, etc.

All these apps and many more, but in one single place! Very, very convenient. And you just need to remember the Wechat username and password 微 信 in order, for example, to buy a plane ticket or take a loan, pay for water. You can find absolutely everything you need for your normal, everyday life on Wechat 微 信.

Of course, this is why all Chinese, not only in China itself, but also abroad, actively use Wechat 微 信. How can you say this about Facebook or other services? Of course not. Moreover, many foreigners living and living in China liked Wechat 微 信 so much that they continue to use it even after returning home.

We discussed WeChat’s capabilities for ordinary users. Now let’s move on to useful features for small and medium, as well as large businesses. For ordinary users – a simple Wechat 微 信 account, for business – a service Wechat 微 信 account.

It is the service account that allows entrepreneurs, both Chinese and foreign (for example, entrepreneurs from Europe and other countries) to promote their product in the Chinese market. I think it is not worth telling once again about how attractive the Chinese market is now for businessmen around the world.

What is the functionality of the Wechat / Wechat 信 service account?

How will WeChat allow me to promote my products in China?

If you have a Wechat service account, you can open your online store 微 天 in the largest social network Wechat. Also, add an online payment system. In addition, you can share your updates with subscribers. You can also share QR codes for your products, distribute advertisements for promotions, sales and discounts in WeChat groups and in the update feed of your subscribers. Those. a very wide range of functions for online promotion of your product in China!

But even with a regular WeChat account, you can create an unlimited number of groups, each with 500 members. These participants may include your potential buyers, customers, business partners. Remember this!

Chinese social networks – Weibo / Weibo social network 微 博

Another popular Chinese chain is Weibo. In Chinese – 微 博 or pinyin wei bo. After registration, you can make notes.

You can also add hashtags, emojis (emoticons), share pictures, musical compositions, videos. Organizing social surveys is also an essential attribute of Weibo 微 博.

Weibo 微 博 is one of the sites, along with Wechat, where you can also promote your products. Weibo 微 博’s target audience is, of course, youth. Therefore, foreign stars and entrepreneurs create an account in Weibo 微 博 to contact their target audience.

What is the best account for promoting goods in Weibo?

To promote your products in Weibo, an official account is better suited. This means that your profile is the calling card of your business.
Unlike Weichat, in Weibo, any user can leave a comment under your post. Therefore, in Weibo there is an opportunity to get rich material for analysis after the survey. This means that for building a marketing strategy.

Chinese social media in 2020: QQ social media

The next popular social network in China is QQ. She is the oldest social network in China. QQ appeared in 1999. As of 2020, QQ has over 700 million active users.

On this social network, you can enjoy music, not only Chinese, but also foreign, incl. and popular foreign performers. For example, Linkin Park, Rammstein, Lady Gaga, etc. Online shopping as a function is also very developed. For this, an online payment service, QQ Wallet, was specially developed. This social network has two versions: in Chinese and in English (QQ International).

Chinese social media: QQ social media in 2020

You can also create interest groups here. There are no restrictions on the number of participants in a group, as in Wechat (up to 500). (The author was in groups in which the number of participants was close to 2,500). You can use either phone or email to register for QQ.

Reminder:
In order to join some groups, you need to receive an invitation or pay a symbolic amount (usually from 1 to 25 yuan).

Chinese social network Qzone

Chinese social network Qzone

As of the end of 2013, Qzone had 625 million users. The number of active users is over 500 million. There are two versions: Chinese and English. This social network was created in 2005.

Here you can start and develop your own blog. You can also listen to music, watch videos, post photos. Many in Russia do not know, but in Qzone you can promote your product or services.

The main difference from Weibo 微 博 is that most of the users are young people from small Chinese cities. By the standards of China, these are cities with a population of up to 5 million.

Accordingly, this platform along with Weichat 微 信, Weibo 微 博, QQ is suitable for promoting your unique product in the Chinese market.

Chinese social media: Youku 优 酷 social media in 2020

Chinese social media: Youku 优 酷 social media in 2020

Next, let’s take a quick look at another social network – Youku. In Chinese it is called 优 酷, pinyin you ku

We can say that it is analogous to YouTube. Only with Chinese characteristics and in Chinese, with Chinese content. Here you can post videos, subscribe to blogger channels, leave comments, etc. Need to upload a video about your product in Chinese for promotion? Youku is the perfect place for this!

Chinese social media: social media Douyin 抖 音 in 2020

Chinese social media: social media Douyin 抖 音 in 2020

Another popular social platform where video content plays a special role is Douyin. In Chinese 抖 音, pinyin dou yin. The Chinese and Chinese oriented version is Douyin. And the international version is the well-known TikTok. Most of the users are teenagers and young people.

Douyin users can use a large number of special effects to create high-quality videos, generating so-called “challenges”.

In Douyin, you can post a link to your online store (Taobao, JD.com, Tmall). Or create an online store on the social network itself. Number of active users: over 450 million people. At the same time, the average user spends 2 hours a day in Douyin.

Chinese social networks: social network RenRen Network 人人 网

Chinese social networks: social network RenRen Network 人人 网

Next, consider another popular Chinese chain – Reng Reng Wang. In Chinese 人人 网, pinyin ren ren wang. The literal translation is “everyone is online.” Laconic name, isn’t it?

Here you can create a profile, add friends, fan pages. There is also a messaging app, groups, online games, business groups. Western companies have long chosen RenReng Wang. For example, Adidas.

But in this network, creating a business account is a paid service. In terms of content and functionality, a business account in RenRen resembles a landing page or a mini-site. A regular account can be created using email or mobile phone.

Social Media in China: Baidu Tieba Social Network 百度 贴 吧

Social Media in China: Baidu Tieba Social Network 百度 贴 吧

The next Chinese social network we’ll look at is Baidu Tieba. Some consider 百度 贴 吧 to be analogous to Western Reddit. The name in Chinese is 百度 贴 吧, pinyin bai du tie ba.

Literal translation – message board, forums in the Chinese search engine 百度. There are over 20 million different forums here! Therefore, 百度 贴 吧 is a powerful tool for communicating with a very wide audience in China. By the way, this resource was launched in 2003.

A unique feature of Baidu Tieba is that it has a very large number of forums. For example, the forums Wow Bar 魔兽 世界, Li Yuchun Bar 李宇春 吧. Here you can create any forum yourself. Naturally, if you fulfill the basic requirements of Baidu Tieba 百度 贴 吧.

Chinese social media: Zhihu social media 知 乎

Chinese social network Zhihu 知 乎

Next, there is the not uninteresting online service of questions and answers Zhihu 知. In Chinese it is written 知 乎, pinyin zhi hu.

Or compare with the Western: Quora online service. Those. on Zhihu 知 乎, you can also ask questions, and, accordingly, answer questions, create a corporate account. Feature of this social network:

communication between specialists and professionals;
posting questions in groups;
voting for the best answers;
thematic search of publications, etc.

Chinese social network Xiaohongshu 小红 书

Chinese social networks: social network in China Xiaohongshu 小红 书

This Chinese social network Xiaohongshu is a very useful marketing tool. Chinese name 小红 书, literal translation “Little Red Book”. Pinyin xiao hong shu.

Chinese social network Xiaohongshu 小红 书 is a special platform for online trading. In 2019, the number of participants was 200 million (!). Xiaohongshu members develop their blogs, communicate with each other, discuss fashion, design.

Accordingly, if your product belongs to the field of fashion, clothing, footwear, design, cosmetics, perfumery, you should pay close attention to this “Red Book”. This is how the name of this Chinese social network is translated into Russian 🙂 T. the audience here is educated, wealthy – the Chinese middle class. They can afford to buy foreign luxury brands. Accordingly, Western brands have been using it for a long time.

Chinese social media: Kuaishou social media 快手

Chinese social network Kuaishou

This social network in China is an online resource for short videos. The functions are almost the same as those of Douyin (discussed above). Online payment, online shopping – it’s all there.

The total audience is over 300 million members. On average, each user spends 100 minutes on this network. The Chinese name is 快手, pinyin kuai shou. The literal translation from Chinese is “Fast hand (fast hands)”. Main audience: young people from small Chinese cities, i.e. from cities with a population of less than 5 million.

Chinese social media: BiliBili social media

Social media in China: BiliBili social media

It used to be a platform for comic and manga lovers. And now it is an advanced video platform. Products: cosmetics, perfumery, computer games, computer equipment. The total number of users is over 180 million.

So, in the first part of this article, we have already covered 12 Chinese social networks. It should be remembered that the total population of China is more than 1.35 billion people (4 times more than the population of the United States), the number of Internet users in China is almost 900 million people (!).

Chinese Social Media: Next Five in 2020

Chinese social network Douban 豆瓣

Chinese social network Douban

The next Chinese social network we will meet is Douban. In Chinese 豆瓣, pinyin dou ban. The literal translation of the name of this social network is “bean and chili sauce”

This social network was created in 2003. This is an ideal place for book lovers, music lovers, movie lovers, for those who cannot imagine their life without all forms of art.

Those. in simple words for creative individuals. The total number of users is over 80 million people. Accordingly, the network includes subsections:

  • Douban Films 豆瓣 电影 (analogue of the Russian online service KinoPoisk or Imhonet);
  • Citizens 豆瓣 同城;
  • Groups 豆瓣 小组, etc.

The network is especially popular among city dwellers: students and office workers.

Chinese social network Pengyou

Chinese social media: Pengyou social media

The next Chinese social network is Pengyou. The Chinese name is 朋友 (腾讯 朋友), pinyin peng you. The total number of users is over 260 million. You can use your QQ account to register on this network. Recently, Western brands have been actively creating accounts on this Chinese social network.

Chinese social media: Tianya social media

Social media in China: social network Tianya

Next, let’s move on to another Chinese social network Tianyu. Chinese name 天涯 社区, pinyin tian ya she qu and, accordingly. The literal translation of the name of this Chinese social network is “At the End of the World.” The network was established in 1999. The following sections in this network are very popular:

  • Entertainment and gossip 娱乐 八卦;
  • The world of feelings 情感 天地;
  • Global Browser 国际 观察;
  • Lotus scary 莲蓬 鬼话;
  • Guantian Tea House 关 天 茶社.

Social media in China: Aliwangwang social media

Social media in China: Aliwangwang social media

It is a tool for communicating with sellers on the most popular marketplace in China – Taobao. The Chinese name is 阿里 旺旺, pinyin Aliwangwang.

Yes, you are absolutely right, this Chinese social network is named after the very same Ali Baba from the tale about 40 robbers and a magic cave, the entrance to which was opened after uttering the magic words: “Open sesame!”

In China, it is customary to communicate between the buyer and the seller before buying. For example, you can negotiate a reduction in the price of a product, get free shipping, get a discount. In addition, this network is very convenient to track the route and delivery time of your order.

Chinese social media: Xiachufang social media

Chinese social media: Xiachufang social media

Now, it’s time to please gourmets and all those who love to cook or watch this fascinating process. Undoubtedly, cooking is a special kind of art.

The Chinese name for this special network is Xiachufang. And in Chinese it is written 下 厨房, pinyin xia chu fang and in Russian transcription [Xia chhu fang]. The literal translation is “Cooking in the kitchen.” Here you can find a huge number of recipes, tips for preparing a particular dish, complete information about food, etc.

Conclusions

The article turned out to be very, very voluminous. Here we have covered all the most popular Chinese social networks. Up-to-date statistics were provided as of 2020 on the number of active users of each social network. For your convenience, I suggest re-listing all the Chinese social networks reviewed here:

  • social network Wechat 微 信 ;
  • social network Weibo 微 博 ;
  • QQ;
  • Qzone social network;
  • Chinese social network Youku 优 酷 ;
  • Douyin 抖 音 ;
  • social network in China RenRen Network 人人 网 ;
  • Baidu Tieba 百度 贴 吧 ;
  • Zhihu 知 乎 ;
  • Xiaohongshu 小红 书 ;
  • Kuaishou 快手 ;
  • BiliBili 哔 哩 哔 哩 ;
  • Douban 豆瓣 ;
  • Pengyou 腾讯 朋友 ;
  • 天涯 社区 ;
  • Aliwangwang 阿里 旺旺 ;
  • Xiachufang 下 厨房.

In addition, a target audience was specified for each Chinese social network. Each network lists its key features that you can use to promote your product or services.

The Chinese market is a very tasty morsel for any entrepreneur. There is fierce competition and high stakes. But on the other hand, the size of the win is also impressive.

Still would! China has a very, very capacious market: over 1.3 billion consumers! The level of the average Chinese, thanks to the “Opening Reforms” 改革 开放 政策, gradually and thoughtfully carried out since 1978 under the father of the “Chinese economic miracle” Deng Xiaoping, and continued by General Secretary Xi Jiping with his “One Road and One Road” 一带 一路, recent times.

The demand from Chinese consumers for premium products continues to increase. Don’t miss your chance to grow your business! In this case, you cannot do without a specialist. Chinese social media is an effective tool for communicating with your potential clients and overseas audiences …

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[…] For example, you can use the social network Wechat (Wechat / 微 信) or QQ. You can find more information about Chinese social networks here. […]